Did you know that Tampa ranks 7th as the hottest metro area for investors nationwide? Thanks to the pandemic, real estate investment continues to rise in popularity. To do well, you need to bring your property marketing A-game.
Whether you are a veteran realtor or new to the scene, it’s crucial to learn as many property marketing tips as you can. Without a detailed property marketing guide, you can get overwhelmed.
Many articles give you property marketing advice on what to do, but it’s important to know what not to do. That’s where we come in. In this article, we’ll explain common property marketing mistakes to avoid.
Scroll down to learn more!
1. Not Doing the Research
Knowing your target audience ensures your advertisements reach the tenants you want. It also helps you understand the tenants' expectations. Research ongoing marketing tips to stay up-to-date on the latest trends.
Then, look at what your competitors are doing and what services they offer.
2. Running a Failing Website
A bland, outdated website won't entice anyone to come to see the property. Try for a more interactive user interface. Look into free sites or hire a professional that can give you property marketing tips.
3. Not Utilizing Social Media
Social media has skyrocketed over the last decade as a real estate marketing staple. It’s a perfect way to advertise your campaign and connect with potential clients. Our advice is to keep it balanced.
Spam posting sale posts or unrelated comments will only help you lose followers. Instead, focus on relevant information that gets prospective tenants excited about the area they’ll be living in.
4. Forgetting Re-targeting Tools
Re-targeting display ads can draw in more customers than average ads. Combining this tactic with social media keeps your company present. The property may not interest the client at first glance, but the more they see it, the more it'll pique their interest.
5. Not Knowing SEO Best Practices
A well-constructed website is useless if you don’t use the best SEO practices to get it at the top of every algorithm. Do the research and invest the time to help grow your traffic, and don’t miss out on the call to action (CTA). Encourage your audience to click, call, tap, and apply every marketing ploy you have.
6. Slow Responses
People expect things fast, especially with digital marketing, so you have to be faster. A great piece of property marketing advice is to look into chatbots. Chatbots are available 24/7 to create personalized experiences for your customers.
They will answer any questions or concerns about the property for you. There’s no need to stress, stretch yourself too thin, or hire extra sales reps.
Time to Succeed at Property Marketing
Property marketing requires a personalized touch if you want to stand out from the crowd. All the do’s and don’ts can be overwhelming.
The Tampa marketing experts at HomeRiver Group are here to do the hard work for you. Partnering with us will get you a one-stop-shop for all your real estate needs!
Contact us today for more information!
